Starting a business involves a lot of hard work, many leaps of faith, and the willingness to learn and adapt.
The story of my business may look a lot different than many others, and everyone certainly has their own way of doing things. So, full disclosure: I’m not telling you how to run your business, but I hope that my story inspires hope and belief that you CAN do this.
I started out servicing just a few clients who needed some flyers, postcards, etc., and I positioned myself as the print design and layout expert.
About four months into freelance designing, I was offered a few projects creating websites and mobile apps. I had never done anything like that, but sure, why not?! So I took the challenge to learn something completely new and out of my comfort zone.
Soon enough, I needed more help and a bigger range of resources. So, I decided to bite the bullet. I researched and figured out how to open and run a business. I hired a few contractors, who turned into full-time employees, and we ironed out a system to work effectively and efficiently while being 100% remote.
The truth is that I was constantly adapting and learning new things. I also couldn’t have done it without the support of my fiancè and amazing team. There is strength in numbers and having a strong support system both at work and at home can truly make a difference.
Was the first website I ever made completely perfect? Absolutely not. Did it improve over time? Definitely.
Did I experience moments where I didn’t feel like I knew what I was doing (aka Imposter Syndrome)? 1,000%.
Did it ever stop me from moving forward? Sometimes for only a brief moment, and then I would dig deep and keep moving forward.
One of the best pieces of advice I was ever told was this: Don’t get stuck on perfectionism. Get yourself OUT THERE and find your proof of concept first. This means doing some marketing and finding out if people in your target demographic need or want what you’re selling.
So, drum roll please… here are my best quick and dirty tips on how to be a successful entrepreneur.
Starting a business is just like starting a new job. You’re going to make mistakes and learn from those mistakes. Don’t be afraid to fail; you’ll only learn and grow from these experiences.
When you’re starting out, you may have a vision in mind of what your business is going to look like. But the world changes quickly and technology changes even quicker. So be ready to adapt your business to changes in the market.
Conduct market research to find out what people want or don’t want. Don’t force something down their throats — doing that will only lead to clients who don’t see the value in what you’re selling and unwilling to pay more for the product. Listen to your target demographic and adjust to their needs and wants.
Every business looks different for everybody. Don’t get discouraged if investors or clients aren’t knocking at your door. It only takes a few of the right people to get your business booming — so keep your head high and keep on grinding.
Find your tribe! It helps to know people who are doing the same thing you are and get great recommendations. It also saves you a ton of time searching for resources.
Remember that you don’t have to do this alone, and there is strength in numbers. Don’t be afraid to lean on your significant other, family or friends for emotional or financial support through tough times.
This can make ALL THE DIFFERENCE. Find your right-hand people who will have your back through it all. For some, this can be a family member or friend who you know you work with well.
I hope this list serves as a helpful brainstorm of ideas on how to start or grow your business!
What do your customers look for on your website or app when making a purchasing decision about your product? Do they look for something that looks professional? Feels relatable? Speaks to their problems? You guessed it — all of the above! So let’s dive in on how to accomplish these important pieces.
Okay, so you’ve got BIG ideas for this year for your web platform or app, right? And you’re feeling a mix of overwhelm and excitement? We know that feeling! As business owners, the new year feels like a fresh start, and a time to put your goals into action.So where do you start? And how do you communicate all of your big picture visions to your team without overwhelming them?