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It feels like 2022 was just yesterday! Okay, maybe it was. While we’re still in the first part of the year, we’re sharing the top design trends that are coming to the forefront in 2023. These trends are becoming more visible in all niche tech industries for SaaS and mobile apps, including fintech, edtech, telehealth and more.
To create a brand guide, we have to first start by understanding your brand at a deep level. We kick this off with a moodboard. A moodboard by definition is an arrangement of images, pieces of text, etc. to showcase a particular style. Moodboards are incredibly helpful at the beginning of a project to try to get a visual idea of your aesthetic and brand.
Everyone who has a great idea should go through some research and validation because you want to make sure you're building a solution to a problem that people actually have! So, let's walkthrough the steps in doing some research and discovery.
If you've got a great idea, but you haven't done any research, this workbook is for you! By conducting some research upfront to establish your user persona and competitive landscape, it'll save you time, money and the headache down the road when you're designing and developing your product.
We know hiring a designer for your app or software is a long-term investment. You want someone who will be there for you through and through! So, how do you find the best fit for you that meets all of your needs? You can go through a hiring process to find someone (which typically takes 1-3 months and then another 1-3 months for them to get acquainted), or you can hire an agency on a rolling month-to-month basis.
Have you ever had an experience with an app where you’re like “Oh wow! That is so cool?” It’s these amazing moments that change lives and behaviors. So, how do you cultivate these moments in your app and create a platform that everyone loves to use and come back to?
Have you ever had an experience with an app where you’re like “Oh wow! That is so cool?” There are all sorts of apps that we use to improve and change our daily life, from fitness apps to finance apps, software is core to the actions we take in our lives. So how do you create those amazing apps? Well, there’s a lot to it, but this workbook will help you to identify how to make your app user friendly and impactful so customers keep coming back to the app they love.
Let’s talk mobile-first design. It’s a term that refers to starting your design on a mobile size screen, with the idea that the majority of users will view your website on mobile. When should you use this approach and how? We’ve got the answers for you!
If you’re a founder, CEO or manager of any online platform, then you know this sentence all too well “it’ll be simple, just one extra screen!” — I have a truth bomb for you, it never is just ONE extra screen! So, how do you figure out if the new feature idea you have is actually in fact SIMPLE or DIFFICULT?
Think of UI/UX designers as the architects of the building — they say what goes where and they provide a blueprint. Developers and engineering are the construction of the home. Remember, both experts have points of view in different areas, so it’s important to weigh these and do what is ultimately best for your business.
Choosing colors is one of the most important things you’ll do when you begin to add branding to your website or app. It’s important to pick the right colors, and then apply them well! Feel free to use this workbook to guide you.
There’s a ton of different ways to make your website or app standout — but one of the biggest (and most obvious ways) is through your branding. This is why picking your color palette is one of the first and biggest things you can do to standout when you’re starting out.
Building a product is a HUGE undertaking (similarly is buying a home, coincidentally!). Both require capital, a plan and a great foundation.
Get organized for the next phase of your platform with this workbook. It will also help you get clear on your long-term vision and communicate the vision across your company.
So, you’re a founder ready to get started on your MVP and don’t know where to start? We hear you! Use this workbook to create a small scope that will help you get to market faster.
One of the biggest hurdles to take on when you’re first starting your company is establishing your brand through designs and colors. It’s a very important step in the development process because it immediately allows your customers to get some first impressions of your work. Take a look at your company right now and ask yourself, “What kind of emotions do I want my audience to feel when they see my site? Playfulness? Professionalism? Happiness?”
A common myth is that people think they need to have EVERYTHING figured out before taking their concepts to a UI/UX designer. And that is just not true! I don’t know how many times I’ve heard: “I still need to get it all sketched out for you.” A great UI/UX design agency will help you figure out your user flows, concepts and core functions of your app or web platform with you.
What do your customers look for on your website or app when making a purchasing decision about your product? Do they look for something that looks professional? Feels relatable? Speaks to their problems? You guessed it — all of the above! So let’s dive in on how to accomplish these important pieces.
You're just starting your company, you've gathered seed funding, and then this term "MVP" is thrown around. What’s an MVP? MVP stands for Minimum Viable Product. This is basically the very first version of what goes to market for your app or digital platform.
Okay, so you’ve got BIG ideas for this year for your web platform or app, right? And you’re feeling a mix of overwhelm and excitement? We know that feeling! As business owners, the new year feels like a fresh start, and a time to put your goals into action. So where do you start? And how do you communicate all of your big picture visions to your team without overwhelming them?
This is one of the most popular questions we answer with all of our clients. It's a tricky question, and it does take some research, but here's a quick and dirty rundown from your friendly, neighborhood design experts.
Color, or lack thereof, has the power to make or break a design. It can be a perfect enhancement or a horrible distraction. Understanding how color can be used to create interest, add organization, and evoke emotions can transform your designs, whether it’s a logo or a website, into something impactful.
If you are designing a digital experience that excludes groups of people, it’s likely going to marginalize your consumer base. While it is important to make sure the design appeals to your ideal consumer, engagement is also important and limiting the number of people who can access your work can hurt your numbers as well.
Branding is so much more than just a logo, it’s the entire visual representation of a company’s values, ideas, and intentions. Taking a step back and looking at the bigger picture can help you grasp and bring clarity to all the key fundamentals that encompass a brand.
In recent years, there has been both an extreme demand for and influx of UX and UI Designers. As technology continues to develop, many businesses are seeing how essential it is to onboard these specific designers to make their products fully functional and visually pleasing.
First impressions are one of the most important ways businesses can gain and retain customers. Your logo will be a customer’s first look into your brand. In today’s society where many people are constantly in a rush, your first impression needs to be extremely impactful as to not be lost in the noise of life’s many distractions.
A lot decisions go into creating a brands voice, and the choice between illustration and photographic can make a huge impact on a brands message. So how do you choose?
How do you write user-friendly content that fits within an awesome design? It can be difficult to put into simple words on a subject you know so well. We have some tips and tricks for amazing content writing that fits within a great design.
It can feel both exciting and overwhelming when a client comes to you for a big UI/UX project. The project may be as big as en entire re-design of their website or app, or it may be a complex user problem that doesn’t have a very obvious solution.
The world of typefaces and fonts can be a bit confusing if you’re not super familiar with typography. So, here’s a short guide to help you choose the perfect typeface for every project.
Building in meaningful iterations is important to your product. It's easy to get excited when you have a vision, but it’s important to not rush the process. Your first iteration or the first draft of your product may not have all the bells and whistles you want it to. And that's OK. Accepting that the first iteration will not be the final version or the best version is important.
Let's talk digital evolution. When I was growing up, we had MySpace (Gen. Z kids don't laugh at me for being old school, I AM a millennial after all). Yep, that's right. I said it: MYSPACE. If you don't know MySpace, consider yourself lucky.
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