To create a brand guide, we have to first start by understanding your brand at a deep level. We kick this off with a moodboard. A moodboard by definition is an arrangement of images, pieces of text, etc. to showcase a particular style. Moodboards are incredibly helpful at the beginning of a project to try to get a visual idea of your aesthetic and brand.
It feels like 2022 was just yesterday! Okay, maybe it was. While we’re still in the first part of the year, we’re sharing the top design trends that are coming to the forefront in 2023. These trends are becoming more visible in all niche tech industries for SaaS and mobile apps, including fintech, edtech, telehealth and more.
Everyone who has a great idea should go through some research and validation because you want to make sure you're building a solution to a problem that people actually have! So, let's walkthrough the steps in doing some research and discovery.
We know hiring a designer for your app or software is a long-term investment. You want someone who will be there for you through and through! So, how do you find the best fit for you that meets all of your needs? You can go through a hiring process to find someone (which typically takes 1-3 months and then another 1-3 months for them to get acquainted), or you can hire an agency on a rolling month-to-month basis.
Have you ever had an experience with an app where you’re like “Oh wow! That is so cool?” It’s these amazing moments that change lives and behaviors. So, how do you cultivate these moments in your app and create a platform that everyone loves to use and come back to?
If you’re a founder, CEO or manager of any online platform, then you know this sentence all too well “it’ll be simple, just one extra screen!” — I have a truth bomb for you, it never is just ONE extra screen! So, how do you figure out if the new feature idea you have is actually in fact SIMPLE or DIFFICULT?
Think of UI/UX designers as the architects of the building — they say what goes where and they provide a blueprint. Developers and engineering are the construction of the home. Remember, both experts have points of view in different areas, so it’s important to weigh these and do what is ultimately best for your business.