Let’s talk responsive design. Responsive design is a process where you ensure your website or web application looks good on every screen size.
Considering this is a VERY important part of digital design, a lot of people use a mobile-first approach to tackle this problem. So, what's a mobile-first approach? It’s a term that refers to starting your design on a mobile size screen and then designing on bigger platforms after that.
So, when should you use this approach and how? We’ve got the answers for you!
It’s VERY important to identify that your target market actually does look at mobile first. For example, if you’re targeting to a group of hospitals for a B2B product, they will likely be using their work computer when landing on your website. So this approach should only be if more than 50% of your target audience will use their phones.
The mobile-first approach is also not the best for projects that want a lot of animation and interactivity. Those complex interactions don’t hold up well on every device, so if you’re thinking of having that on your website, make sure your user base is also landing on desktop in addition to mobile so that they will see it!
Key tip: A good rule of thumb is to always treat animation and interactions as an add-on (don’t make it your core appeal because it doesn’t show up well on every device).
The mobile-first approach also can limit your thoughts on function. This is an important one because a lot of web platforms will have an enhanced version available on desktop and a limited version available on mobile. So if you start with just mobile in mind, you end up trying to cram every single feature on a small screen. Consider starting on desktop if you have a lot of features and functions and then narrowing down to mobile on your core functionalities.
Overall, it is absolutely important to make sure your designs are mobile-friendly — this is a must! And depending on your project, a mobile-first approach might work or not work for you!
Considering Iris Design Collaborative for your next website project? Contact us at firstname.lastname@example.org.
It feels like 2022 was just yesterday! Okay, maybe it was. While we’re still in the first part of the year, we’re sharing the top design trends that are coming to the forefront in 2023. These trends are becoming more visible in all niche tech industries for SaaS and mobile apps, including fintech, edtech, telehealth and more.
Everyone who has a great idea should go through some research and validation because you want to make sure you're building a solution to a problem that people actually have! So, let's walkthrough the steps in doing some research and discovery.
We know hiring a designer for your app or software is a long-term investment. You want someone who will be there for you through and through! So, how do you find the best fit for you that meets all of your needs? You can go through a hiring process to find someone (which typically takes 1-3 months and then another 1-3 months for them to get acquainted), or you can hire an agency on a rolling month-to-month basis.
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If you’re a founder, CEO or manager of any online platform, then you know this sentence all too well “it’ll be simple, just one extra screen!” — I have a truth bomb for you, it never is just ONE extra screen! So, how do you figure out if the new feature idea you have is actually in fact SIMPLE or DIFFICULT?
Think of UI/UX designers as the architects of the building — they say what goes where and they provide a blueprint. Developers and engineering are the construction of the home. Remember, both experts have points of view in different areas, so it’s important to weigh these and do what is ultimately best for your business.