Oops! Something went wrong while submitting the form.
.svg)
First impressions are one of the most important ways businesses can gain and retain customers. Your logo will be a customer’s first look into your brand. In today’s society where many people are constantly in a rush, your first impression needs to be extremely impactful as to not be lost in the noise of life’s many distractions.
Understanding where customers will be viewing a logo will give you a better chance of creating a successful logo. For example, if you are creating a logo for an app, you need to consider the view-ability requirements needed. Apps showcase logos at one of their smallest points. Thus, the logo needs to be designed with that in mind so try to avoid overcomplicated logos with too much detail.
Scalability refers to how well a graphic can be resized to be larger or smaller. Scalability in logo design is extremely important. If a logo doesn't scale well, it could be due to elements that are too small to be legible at a reduced size. To help combat this issue, avoid making lines that are too thin, and avoid small text and thin typefaces. Utilizing negative space can also helps by adding needed separation between elements; improving legibility at small sizes.
In logo design there are 7 types of logos:
Knowing which type of logo to chose based on the brand can help guide you in the right direction. If you blindly chose a direction without considering where the logo will be viewed, and the target audience, you’re limiting the chance of creating a successful logo. Trust me, you don’t want to gamble!
The attention span of many people today is not much better than goldfish. With that in mind, a logo should be as refined as possible.
Many new designers try to describe the brand/company through the logo, and often times this overcomplicates it. The logo doesn’t need to tell a story, rather help to convey core values and general feelings/ideas the company is trying to portray. If you struggle with this, take a step back and chose one core idea to portray. Doing this can help to condense the amount of concepts being added into a logo. In the end, KEEP. IT. SIMPLE.
Creating a memorable logo is much easier said than done. To help ensure a logo is memorable, there needs to be a differentiating factor. Whether that be a logo with a double meaning, a minimalistic direction, or unique quirk to it. A good way to test the memorability of a logo is to have someone look at your logo for 10 seconds. After they finish looking at it, have them try to redraw the logo. If they can draw it fairly accurate, then your logo is more likely to be memorable.
For example, which logo are you more likely to remember?
Most of you probably answered 1. This is because Animal Planet did great job conveying a minimalistic design of an elephant and didn’t add anything unnecessary. As for number 2, Fuddruckers logo is over complicated. They have included many graphic and text elements that may make it harder to recall.
The logo design process can sometimes take a considerable amount of time. Creating successful logos in a more time efficient manor may be as simple as stepping back and asking yourself these questions:
By asking yourself these questions you are setting yourself up to create a more successful logo. At the end of the day, just remember – A logo doesn’t need to tell a story, rather help to convey the core values and general feelings/ideas the company is trying to portray.
Interested in chatting more with us about UI/UX design? Contact us at info@irisdesigncollaborative.com.
User feedback is at the heart of great design, and we're excited to show you how to harness its power. If you've ever wondered how to gather invaluable insights from your users, refine your design, and create user-centric experiences, you've come to the right place. Today, we're delving into the captivating realm of user experience surveys.
If you've ever wondered how to refine your design, understand your audience, and boost user satisfaction, you've come to the right place. Our 7-step blueprint for gathering invaluable customer insights is designed to demystify the path from identifying your target audience to constant iteration.
It’s no secret that the influence of artificial intelligence (AI) is a force to be reckoned with. But what are the benefits and limitations of AI in UX design? Can AI truly replace the touch of a human designer? Today, we’ll be navigating the exciting world of AI's influence on design, and discover how it's shaping the present and future of creative innovation.
Femtech is a growing field where amazing entrepreneurs are solving for all types of female health initiatives. Here are the top ways you can optimize your user experience (UX) and user interface (UI) in this growing industry to stand out from the crowd.
Wondering whether to prioritize design or development for your new MVP? In this blog, we discuss just a few of the advantages to starting with design on your minimum viable product!
You have a business or a great idea for one and you’re looking to create an app, where should you start? Let’s discuss the simple way of getting your app from idea to the app store.
