Why Hire a UI/UX Design Agency for Your Startup

Tuesday, March 22, 2022

A common myth is that people think they need to have EVERYTHING figured out before taking their concepts to a UI/UX designer. And that is just not true!

I don’t know how many times I’ve heard: “I still need to get it all sketched out for you.”

No you do not! That is what we’re here for.

A great UI/UX design agency will help you figure out your user flows, concepts and core functions of your app or web platform with you.

A lot of times this comes from a misunderstanding of what UI/UX actually is. So let’s talk about it.

What is UI/UX? Well, first let’s chat about what it’s NOT.

It’s not:

  • Graphic design
  • Branding
  • Development/engineering
  • Coding
  • The list goes on…

But there’s a big reason why you need UI/UX and why it gets confused with these things!

Let’s start with the jargon: UI stands for “user interface” and refers to the layout and graphics of an app.

UX stands for “user experience” and this is the thought process behind how someone interacts with the app (for example: when a user clicks this button, where should it take them?).

Sometimes these two principals of design are separated into two job titles, and sometimes one person does both the UI and UX.

Here’s where it gets confusing. As a UI designer you may utilize branding and graphic design to create the interface. Yes! That is correct!

And as a UX designer, you may utilize understanding of development to map out the user functions. Yes! That’s also correct!

But there’s a big difference between someone who is taking your existing branding and creating it into a beautiful mobile app vs. a brand designer who is redoing your whole logo and color palette. Make sense so far?

Talking with a UI/UX agency is one of the first steps you take when starting to create your mobile app or web platform. They’ll help you not only make it beautiful, but also walk through determining the functions and user flow.

So this misconception that you have to have it all figured out and sketched out and then give it to a UI/UX designer possibly comes from a misunderstanding that UI/UX designers are more than just pen to paper designing — it’s thought, brainstorming and collaboration.

Interested in chatting more with us about hiring UI/UX designers? Contact us at info@irisdesigncollaborative.com.

Posted on:

March 22, 2022




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