Product Research Workbook

Have you ever had an experience with an app where you’re like “Oh wow! That is so cool?” It’s these amazing moments that change lives and behaviors. So, how do you cultivate these moments in your app and create a platform that everyone loves to use and come back to?

One of the biggest hurdles to take on when you’re first starting your company is establishing your brand through designs and colors. It’s a very important step in the development process because it immediately allows your customers to get some first impressions of your work.

A common myth is that people think they need to have EVERYTHING figured out before taking their concepts to a UI/UX designer. And that is just not true! I don’t know how many times I’ve heard: “I still need to get it all sketched out for you.”

You're just starting your company, you've gathered seed funding, and then this term "MVP" is thrown around. What’s an MVP? MVP stands for Minimum Viable Product. This is basically the very first version of what goes to market for your app or digital platform.

What do your customers look for on your website or app when making a purchasing decision about your product? Do they look for something that looks professional? Feels relatable? Speaks to their problems? You guessed it — all of the above! So let’s dive in on how to accomplish these important pieces.

Okay, so you’ve got BIG ideas for this year for your web platform or app, right? And you’re feeling a mix of overwhelm and excitement? We know that feeling! As business owners, the new year feels like a fresh start, and a time to put your goals into action.So where do you start? And how do you communicate all of your big picture visions to your team without overwhelming them?